The US defence department’s chief spokesperson, Victoria Clarke, has said the Pentagon was very happy with the outcome of the "embedding" of some 700 journalists with US military units during the war in Iraq. During a conference on 17 June on news coverage during the war, she said people appreciated the embedding and would like to do it again. She added that more journalists should be brought into this process next time, especially foreign journalists.
Journalists participating in the conference said they also liked embedding because it gave them direct access to the front lines and a broader perspective. Many TV journalists said being embedded with marines allowed them both to increase the depth of battlefield coverage and avoid censorship to a much greater degree.
But CNN journalist Bob Franken said he and some of his colleagues had to nuance their reporting out of loyalty to the US military.
Marvin Kalb, a Harvard university professor and former TV journalist, said everyone was very lucky the embedding formula worked out and this was because the war was short. If the war had been longer, there would have been more American casualties and the existing level of enthusiasm in the Pentagon for embedding might have fallen, he said.